In conjunction with the industry’s highest standards, Superdry has unveiled its most sustainable denim ever, using only natural techniques with no artificial fertilisers or pesticides.
Created using organic cotton, which uses up to 87% less water than traditional farming methods, the eco-friendly ensemble continues to drive the brand’s ongoing sustainability mission, which sees all previous cotton pieces reimagined into a new sustainable lineage.
Arriving in four different ‘fits, including Carpenter, Slim Straight, Slim and Skinny, the new Organic Denim Collection is unleashed in a range of washes and colourways which also include High Rise Skinny, Mid Rise Skinny, Mid Rise Flare, High Rise Flare and Wide Leg ‘fits for women, too.
Describing the move as a “small step towards a big goal”, by 2025, Superdry will have supported 20,000 farmers in converting to certified organic practices. The global fashion brand is the first to make this commitment, aiming to convert enough farmers to fulfil their own organic cotton requirement.
The Organic Denim collection is available now at superdry.com. Get a closer look at the pieces in the shots below.
