London-based designer Saul Nash has just released a new campaign film for Fall/Winter 2023, merging contemporary style with an otherworldly escape.
Directed by FX Goby and styled by Elgar Johnson, the video explores the contrast between everyday streetwear and exclusive ski fashion. Juxtaposition opens with a gang of young men, in technical tracksuits, quilted gilets and wool knits, strolling through Hoxton’s vibrant streets. A haunting cello score builds as the main protagonist embarks on a journey from an East London chicken shop to a wild, Tolkien-like landscape.
Nash’s partnership with the Woolmark Company serves as a focal point, highlighting a trio of pieces crafted in plush Morino wool. This includes a PrimaLoft-blended tracksuit with performance-inspired mesh panels, a draped sweater with a double-faced jacquard design, and a seamless compression top that caters to various body types.
The FW23 colour palette uses a selection of Alpine blues, moss-greens and volcanic blacks and reds to redefine what it means to dress for the slopes while staying close to home.
Check out the ‘Juxtaposition’ film above. You can cop the full collection now from the all-new Saul Nash webstore.
