Copenhagen-based Norse Projects has officially revealed its OFF-GRID campaign for Spring/Summer 2022. Showcasing the label’s latest range of innovative and technical gear, the campaign celebrates Friluftsliv, a Danish tradition that translates as Free-Air Living and represents a means of reconnecting with nature.
Aiming to capture and evoke the feeling of escapism, the campaign imagery hones in on the Scandi label’s outdoor-inspired projects and weather-proof technologies such as GORE-TEX, Pertex, Solotex and recently developed, temperature-regulating 37.5. Each of these materials has been incorporated across a range of functional and seasonal outerwear, as well as lightweight shorts, accessories and more.
The OFF-GRID campaign documents an immersive journey from inner-city Copenhagen to the nature of the Odsherred peninsula located in Vestsjælland, contrasting Norse Projects’ home city with the vast landscapes that surround it.
Check out the latest Norse Projects campaign below – all of the pieces featured are available to cop now from the label’s webstore.
