Kick Game, the sneaker retailer part-owned by UK rap star Fredo, has just opened the doors to its new store in Newcastle, following a string of expansions in London, Manchester, Birmingham, Leeds and Liverpool.
Standing as the company’s largest store to date, the new location spans two floors and has been dressed with the same signature bright, minimal, sleek interior that can be found amongst Kick Game’s sister stores across the country. Located within the city’s premium Eldon Square shopping centre, the massive 1540 sq ft. retail space seeks to hone in on Newcastle’s affinity for sneaker and streetwear culture, bringing exclusive collections from the likes of Nike, Supreme and Off-White to the North East.
“Bringing the Kick Game brand to Newcastle, along with the customer experience and access to exclusive products that we provide, is an extremely exciting moment for us,” says Kick Game CEO Alicia Thompson. “Newcastle has been on our radar for some time, and we’ve finally found a store space and location that will showcase the incredible sneakers and apparel we source very well.”
Kick Game’s founder, Robert Franks, added: “This is the seventh Kick Game store to open and the sneaker outlet is going from strength to strength as it approaches its 10th anniversary. The arrival of Kick Game in Newcastle looks set to be the start of a streetwear revolution in the North of England.”
Boasting a unique wall-to-wall unique experience, along with some of the latest and most limited, sneakers on the market, the multi-million pound location promises to be abuzz with activity and will be a hot-spot for influencers and sneakerheads across the city.
Check out images of the new store below and head to Unit 3, Eldon Way, Eldon Shopping Centre, Newcastle upon Tyne, NE1 7XS now to see it live in the flesh.
