Fresh from the label’s mouth-watering KFC capsule, London-based label HYPE. has just dropped its new range of apparel and accessories cele-BEAR-ating Cloudco’s nostalgic icons, Care Bears™ and their 40th anniversary year.
Detailed with light-hearted nods to expression and emotions, the twenty-piece genderless collection combines the globally-recognised traditional Care Bears’ colour palette of pastels and rainbows with HYPE.’s signature contemporary silhouettes. Ranging from a uniquely designed soon-to-be varsity jacket with applique badges. Elsewhere, the offering comprises a host of everyday staples, including T-shirts, cosy tracksuits, sweatshirts, and cycle shorts, each of which is detailed with appearances from fan-favourites Grumpy Bear, Bedtime Bear and the rest of the Care Bear Gang.
Featuring exciting designs inspired by expression and individuality, notable accessories arrive in the form of a standout backpack, highlighting the London label’s internationally-known design codes, and matching lunch bag with an all-over pastel and rainbow cloud print. An exclusive limited-edition head-shaped cross body bag rounds out the range, bringing Cheer Bear to life with a boucle fabric against tonal embroidery.
The collection is available to cop now exclusively at HYPE.’s Carnaby London store, via justHYPE.com and selected retailers worldwide.
