After unleashing its seasonal OG Import drop, rising streetwear imprint Hoodrich heads to Los Angeles to showcase its latest array of offerings, with a JD Sports campaign fronted by Fumez the Engineer.
Tapping the UK music producer to showcase its wears, the new campaign highlights Hoodrich’s signature styles. Standouts include the highly-anticipated OG Blend—a heavy-weight jersey tracksuit—which is offered in a “Black/Irogate/Lychee” colourway, returning pieces from the Akira Franchise and the OG Fatal vest, which has been transformed into an all-new woven tracksuit.
This year’s first collection in JD Sports saw some of the classics return like the OG Core in all new colourways, the introduction of two brand new franchises in OG Blend and OG Import in amongst new woven lines, and outerwear pieces finished off with new accessories.
You can take a look at the full Hoodrich collection via the brand’s online webstore and JD Sports now.
