Hoodrich has returned this season to unveil its new drop, OG Import.
Making waves since 2014, the new line from Hoodrich continues to add a fresh edge to modern streetwear. Built on a passion for underground streetwear and Black culture, the Birmingham-based brand has seen a rapid expansion over the past few years—thanks to its range of high-quality essentials—and is now frequently spotted on the likes of Dizzee Rascal, Giggs, and Birmingham’s own Mist and Jaykae.
In typical Hoodrich style, the brand’s latest offering is vast. Arguably the standout piece is the OG Core Hoodie and matching sweatpants, which arrive in a new eye-catching “Malibu Blue/Black” colourway.
The OG Akira Hoodie also returns this season, dressed with a new Hoodrich graphic on the reverse; additionally, a similar sweatshirt features a motif reflecting the brand’s massive expansion into various continents.
Elsewhere, the drop comprises a range of Hoodrich branded T-shirts as well as a colour-blocked hood jacket, complete with graphic printed details. A reflective utility vest serves as the brand’s must-have essential, while the OG Blend Mini Bag rounds out the range.
Check out the shots below. You can cop the full ‘OG Import’ drop now via the Hoodrich webstore.
