After dropping its retro-inspired Spring collection last month, French skate imprint Hélas returns to debut its all-new web-exclusive drop format, divided into two parts.
Designed as an opportunity to offer exclusive drops and collaborations to its online community throughout the year, Hélas looks to its distinguished reputation as it unveils twelve classic styles dressed with cultural nods and XXL logos.
The first collection, titled HELAS ONLY features two tie-dye sets and two long-sleeved tees with illustrations from photographer Franco Vaccari, while the second MEDUSE offering comprises two tees and two hoodies dressed in reworked iconography around the brand’s iconic umbrella motif.
Take a look at the new web-exclusive drop in the campaign imagery below, and shop each piece now via the Hélas webstore.
