Parisian skateboard brand Hélas has revealed the first drop from its Spring 2023 collection, inspired by the effortlessly cool vibe of the ‘90s.
Stepping back in time, the latest range from Stephen Khou, Clement Brunel and Lucas Puig’s cult imprint incorporates its signature umbrella moniker across a selection of cargo trousers, long sleeved T-shirts, and additional graphic staples from its JAZZY and TAROT ranges.
The seasonal instalment also sees the return of the label’s ALLOVER pyjamas reimagined for the warmer months, as well as its technical NORTH Wind Jacket, RANDO tracksuit—complete with embroidered motifs and branded zip side pockets—and cosy COOG knitwear collection.
Bringing the new linen to life is a campaign featuring Hélas models Pedro Attenborough, Mikel Vidal, Brayan Albarenga and Davide Holznecht, who can be seen embarking across the streets of Milan for a high-octane skate escapade.
Check out the campaign in the shots below. You can shop the Spring 2023 collection from Hélas on April 16 exclusively via the brand’s website.
