GUESS USA Unveils FW24 Campaign Shot By Eli Russell Linnetz

Spanning moto jackets, shearling trench coats, and more.

Two models in a split image, one in a cropped jacket, the other in a star-printed top and belted trousers, with a patterned bag
All images via GUESS USA
Two models in a split image, one in a cropped jacket, the other in a star-printed top and belted trousers, with a patterned bag

GUESS USA has just revealed its Fall/Winter 2024 campaign, led by Nicolai Marciano and shot by Eli Russell Linnetz. Centred around the brand’s artisanal collection, the offering builds on the experimental design techniques, fabric treatments and boundary-pushing silhouettes that have been definitive core values of the imprint since its inception.

The collection continues to make use of GUESS USA’s signature vintage denim and cracked leather treatments. What’s more, trucker jackets and wax-coated shorts arrive with heavy distressing and shredded hemlines, while a patchwork denim skirt makes for a standout piece. Other outerwear highlights include a white biker jacket embellished with postcard graphics, a patchwork leather jacket, and a varsity coat complete with an authentic graphic pulled from the GUESS archive.

In the realm of knits, distressed pieces take centre stage, including rustic-coloured crewneck ribbed sweaters and cable knits which highlight a meticulous plaited yarn process. The collection extends its exploration of high-quality faux fur sourced from Paris, manifesting in a fuzzy vest and a cropped jacket, as well as a formalwear line, featuring a full-length double-breasted woollen coat and a washed-out tan trench coat with purposefully distressed finishes that evoke the warmth of the Californian sun.

As for accessories, FW24 debuts maxi and mini hobo bags, as well as new iterations of the Claudia bag in pale pink, mint green cracked leather, and faded denim. GUESS USA also broadens its footwear selection, with work boots and vintage-inspired cowboy boots. Western belts featuring metal hardware also feature.

The GUESS USA Fall/Winter 2024 collection is slated to drop later this year. In the meantime, check out the campign selects in the shots below.

Person in distressed denim jacket and shorts sitting casually
Person in plaid shirt, jeans, and boots standing by firewood stack
Person in sports jersey and denim shorts with white boots standing in front of a woodpile
A person in a denim jacket and jeans with a small shoulder bag
Person in oversized cable-knit sweater, wide-leg jeans, and chunky shoes, standing with hands in pockets
Person in a jacket with various colorful patches from different US states on the back

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