G.H. Bass has returned for Spring/Summer 2023 with its seasonal Stepping Out campaign. Highlighing its signature loafer designs, the brand has teamed up with a series of London creatives, each of whom have styled the silhouettes in their own unique way.
The Stepping Out campaign was, they said, shot “on the streets of London, where we follow some of our friends who not only inspire us with their creativity, but make Weejuns part of their daily wardrobes. We chose our candidates for Stepping Out from a creative pool of individuals here in London who support and represent the diversity of G.H. Bass customer base and range today.”
The creatives behind the project include Tony Prescod, a vintage ‘50s, ‘60s, and ‘70s clobber dealer; Eric Brain, a London-based editor and consultant in the fashion world; Sam Salter, a professional dancer; Lois Adeoshun, a fashion stylist and creative director; Florence Huntington-Whiteley, a model; and Rachel Everitt, a fashion industry professional with experience in buying and social media.
Each of these creatives have been photographed in a way that brings their unique personalities to the styling of their G.H. Bass shoes. Huntington-Whiteley showcased her modeling skills in a loose-fitting vintage-style suit, Adeoshun opted for an off-duty business casual look, Salter went for a comfy and free style, and Prescod donned his finest vintage garms.
Check out the G.H. Bass ‘Stepping Out’ campaign in the shots below. You can cop the featured styles now from the brand’s webstore.
