To commemorate the Dior Tears collection, a collaborative effort between Dior’s Kim Jones and Denim Tears’ Tremaine Emory, Dior has unveiled its London pop-up store at Phonica Records in Soho.
Described as an “an immersive and multisensory” experience, the first and the only European installation for the collab has been decked out with huge inflatables, which feature a co-branded moniker and floral artwork, mid-century furniture, and video-projected shorts.
Inspired by denim in all its forms, the collaborative collection includes classic pieces—like the Saddle Bag and the Dior Lingot—in reimagined workwear-inspired materials. Bringing together elegant and casual design codes with streetwear influences, the range also includes collegiate outerwear-style, contemporary chinos, wool overcoats and plaid shirts, as well as jacquard and discharge prints made by the Dior atelier.
The Dior Tears pop-up is open until July 13 at Phonica Records, Poland Street, Soho, W1F 7ND.
