Burberry has just released its Spring 2024 campaign, featuring a diverse line-up of icons to front its new collection across various London locations.
Shot by Tyrone Lebon, the captivating visuals puts stars like Arsenal's Bukayo Saka and Oscar-winning actress Rachel Weisz next to beloved music artists like Tems, King Krule and Damon Albarn. Taking to venues such as The French House pub and Bar Italia, the campaign draws its focus on the essence of sporty luxury, while maintaining the unmistakable British identity that defines the brand. Hero pieces like the Knight and signature peg bags are highlighted throughout the campaign, in addition to a duck-print top and skirt, a yellow tartan car coat, and head-to-toe floral prints.
The offering emphasises refinement with functional elements like attached hoods on silk chiffon dresses, and silk scarves looped through rib-knits. Knight blue accents bring vibrancy to pyjamas, quilted jackets, and car coats.
The palette spans sherbet, cameo, ivy, rhubarb, khaki, trench, knight blue, black and white, with lively prints. Inspired by Savile Row, tailored pieces boast peak lapels and sleek hourglass waists, featuring reimagined Prince of Wales and houndstooth check jacquards.
Get a closer look at the Spring 2024 campaign in the shots below. You can check out the full set of visuals on the Burberry Instagram page.
