Boy London Taps Playboy For A Nostalgic Return To The Rave Era

Arriving as part of the London label’s fashion resurgence.

All images via Boy London

London-based label BOY, formally known as Boy London, has teamed up with Playboy for a ground-breaking collaboration that combines edgy aesthetics with timeless allure.

Revealed with a lookbook that nods to New York’s infamous Studio 54, the collection showcases an range of garments and accessories that draw inspiration from the rich history of both brands. Within the line-up is a selection of quilted co-branded outerwear and biker jackets embossed with the lifestyle label’s iconic bunny heads. Elsewhere, identifiable graphic icons can also be found lasered onto denim as well as the pinstripes of suiting fabrics.

Rounding up the capsule is an array of casual yet statement-making graphic tees and hoodies. As for accessories, the offering includes statement rings, luxurious silk scarves and cufflinks that have been meticulously designed to reflect a seamless fusion of rebelliousness and refinement.

You can cop the BOY x Playboy collection now at select BOY flagship stores and online at

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