Launching just in time for Notting Hill Carnival this weekend, Arsenal has partnered with adidas to reveal a stunning pre-match jersey inspired by the club’s community and colours of the Jamaican flag.
Serving as a homage to the energy and style of the Jamaican community living in both London and afar, the commemorative jersey features a bold all-over geometric print in green, gold and black and will be presented during the celebrations, almost three years after the COVID-19 pandemic.
Clad in carnival-inspired fits, the campaign lookbook features supporters in Jamaica, as well as Arsenal’s players in London wearing the jersey across the streets of west London. The release—which follows on the club’s TfL-inspired jersey and community-based home kit—builds a on series pf initiatives delivered by the duo throughout the 2022/23 season. Just last month, Arsenal continued its Supporting Supporters campaign by donating a portion of its sales from every home shirt to the Arsenal Foundation which supports local community projects.
Commenting on the new jersey, Arsenal midfielder Emile Smith-Rowe, who comes from Jamaican heritage, said: “Football is nothing without the fans, and I’m proud to see adidas and my club continuing to support our supporters from all backgrounds – just like we did when we launched our home shirt this year. It’s a stunning shirt and I’m looking forward to wearing it.”
Arsenal legend, Ian Wright MBE, who is also from Jamaican heritage, also added: “It’s fantastic to see adidas and Arsenal celebrating its rich and diverse fanbase. Arsenal is for everyone, and creating initiatives, support, and products that resonate with the wide ranging fanbase is fantastic to see. The fans are going to love it!”
Get get a first look at the jersey the men’s team host Fulham in the Premier League on August 27—it is available to cop now from adidas as well as in-store and at selected retailers.
