Always Do What You Should Do has teamed up with NYC streetwear label NOAH to celebrate the end of summer with a new collaboration. Released in a variety of styles, the partnership is geared towards vacation adventures with friends, as the duo take over coastal cities in co-branded and oversized apparel.
Uniting across a seamless range of T-shirts, crewnecks and athletic accessories, the collaboration reimagines the capital-residing label’s laidback aesthetic through a distinctive East Coast lens. Notably, each piece showcases playful NOAH lettering in varying sizes across the chest, along with the @ emblem from Always Do What You Should Do, just below.
Elsewhere, the same motifs adorn the back of green and grey tees, filled with vivid colours, while they effortlessly glide under the sun on custom skate and surfboards, featuring green and pink wave patterns and dual branding.
The ADWYSD x Noah collaboration will drop on August 5 via select retailers, including Dover Street Market.
