Nick Mason’s London-based skate label, Always Do What You Should Do, has just launched a fresh series of tops, shorts and swimwear for those living in the capital and beyond.
Taking inspiration from the likes of Rip Curl, Billabong and Quicksilver, the latest collection is characterised by a monochrome colour palette, as well as a line-up of oversized and breathable denim, jersey and cotton pieces that cater to the brand’s loyal following of skate and surf enthusiasts.
Standouts arrive in the form of branded graphic tees, which feature the imprint’s Tell Your Friends You Love Them slogan in various colourways. The offering also welcomes the reintroduction of straight-legged denim with bespoke embroidered branding on the pocket and custom raised stitching.
Completing the drop is a new swimwear set for women and a selection of accessories, including a cap, key chain and beanie, as well as branded socks.
You can cop the new collection now from the Always Do What You Should Do webstore.
