She’s Back: Rihanna’s History With Puma

Following the surprise announcement of the return of Fenty Puma, we took a look at Rihanna's collaborative history with the German sportswear brand.

Rihanna Fenty Puma Fall/Winter 2017 Show

Rihanna Fenty Puma Fall/Winter 2017 Show

Rihanna Fenty Puma Fall/Winter 2017 Show

She’s back.

After a six year hiatus it was announced early in the morning on Wednesday, March 1 that Rihanna would be reviving one of her most popular fashion partnerships, Fenty Puma.

While we don’t know much about what the future of the relationship will entail or when to expect the grand re-reveal just yet, Rihanna linking back up with Puma gives us a lot to be excited about. Her initial tenure with the brand from 2014 to 2018 saw her push the German sportswear brand into a more modern territory that channeled subcultures from goth to extreme sports. Rihanna doesn’t do something unless it’s going to be the highest quality. So, expect more of the same this time around. 

Upon hearing the big news, we decided to take a look back at the history of the Rihanna x Puma partnership. From her first runway presentation to the trendy Creeper sneakers, take a closer look below. 

The Beginning

Fenty Puma Rihanna

The Puma Creeper Debuts

Puma Creeper Campaign Rihanna Travis Scott

Fenty Puma Apparel Debuts With Fall 2016 NYFW Presentation

Fenty Puma Fall 2016

Fenty Puma in Paris

Rihanna's Fenty x Puma Spring 2017 runway show.

Fenty Puma's Final Runway Show

Fenty Puma by Rihanna's Spring/Summer 2018 fashion show

The End (Or Is it?)

Rihanna Fenty Puma Coachella

'She's Back'

Fenty x Puma 2023 New Partnership

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