Image via Complex Original
We've ranked the Best Japanese Brands Of All Time, but that doesn't mean that aren't any new kids on the block worth paying attention to. Trends move much faster in Japan than here, and the manufacturing processes often mean the prices are high and the goods are super exclusive.
You might be up on visvim, White Mountaineering, and TheSoloist, but you need to know about these up-and-comers too. We rounded up 10 New Japanese Brands Hypebeasts Haven't Ruined Yet, so you can stay ahead of the game before the laggards catch on.
RELATED: 17 Style Tips You Can Learn From Tokyo Street Fashion
RELATED: 10 Style Tips You Can Learn From Famous Asian-Americans
RELATED: The 50 Greatest Japanese Brands of All Time
Kazuyuki Kumagai showed his namesake collection in Paris back in the '90s before his involvement with Attachment. He's back to designing under his name again for the menswear brand, and is still heavily influenced by legendary designer Issey Miyake. Kumagai focused on sharp tailoring and craftsmanship for his spring/summer 2013 collection which is full of activewear and casual clothing done up in tech fabrics, as well as fabrics you'd see in more formal clothing.
One period of style that needs to come back is the '60s, when everything had a British feel and influence, and Rags McGregor embodies all of that. The collection is full of staple items like polo shirts, leather jackets, and cropped bomber jackets, and wearing the pieces will have you looking like a modern member of The Rolling Stones.
The team at Giraffe has been specializing in neck wear since 2011, and nobody does it like them. Outside of traditional tie styles like stripes and paisley, Giraffe uses unique prints (some that even look like stamps), uses embroidery with piping details, and funny slogans.
For active wear that has just as much detail as a Savile Row suit, look no further than Trove. The best way to describe this collection is that its focus is on great clothing that you can move in. Whether it's a button-down shirt, oversized sweater, or pants, you can go from the office, straight to the gym, or just walk down the street and look dope.
Imagine a world where shoes are just shoes: where there are no gender lines and you and your girl could rock the same sneakers without anyone batting an eye. Welcome to the world of Hender Scheme. The brand makes sick unisex shoes that still suit a stylish guy without him tip-toeing that line of femininity. The shoes, from upper to sole, are made from premium leather, which means they cost a lot, but are totally worth it.
Not all vulcanized sneakers are created equal, and what sets Shoes Like Pottery apart from the rest of the pack is the streamlined details, minimal branding, and the fact that these shoes will last longer than any other sneaker in its category. These kicks have more seals and bonds than the U.S. Treasury. Shoes Like Pottery is finally available stateside at cool shops like Steven Alan, Hickoree's, and Assembly New York, so go cop yourself a pair now.
Do not adjust your screen—the visuals for Jointrust's spring/summer 2013 collection are meant to look washed out and faded. The imagery matches the season's collection where the clothes have a lived-in and comfortable appeal. If you take surf style and mix it with a little street goth, you have Jointrust's style formula. Take the label's knitwear, printed tees, hoodies, shorts, and skinny pants to layer as you wish.
D.TT.K is a brand that was started in 2012 by a mysterious collective of street artists called Dettok who count music, photography, and cinematography on their list of inspirations. Take one look at the line's spring/summer 2013 releases and you will see that streetwear was a major influence on the collection, which is packed with oversized shorts, snapback hats, and some unique T-shirts.
Talking About The Abstraction
Talking About The Abstraction (or TATA for short) has been around since 2001, but chances are that you've never owned a piece from the brand because it's very particular about where its clothes are sold. The masterminds behind the brand (Naoki Ichihara, Tadanao Yamashita, and Shingo Otsuka) focus on casual wear, and the collection is made up of sweaters, jackets, T-shirts and pants that are cut in a relaxed fit—perfect for when you want to stunt without looking like you tried too hard.
The Stylist Japan
When it comes to dressing up, look no further than the The Stylist Japan. The label is appropriately named since the clothes give you that "I make other people look good for a living" vibe. Founded in 2006 by stylist Atushi Okubo who is known for his skills when it comes to suiting, this collection is full of tailored goods, button-downs, knitwear, trousers, and accessories. The pieces are great for those days when you want to channel your inner O.G.