McDonald's Reflective Billboard

Drive by, then drive through.

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Complex Original

Image via Complex Original

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To promote a local 24-hour McDonald's in Canada, creative agency Cossette Vancouver designed this reflective billboard that's only visible at night when cars pass by. By day, the billboard appears blank with no message, but at night, motorists driving along the highway reveal Mickey-D's clever advertisement with their car headlights. That's what's up! [Fubiz]


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