Image via Complex Original
In celebration of Bob Dylan's 35th studio album, Tempest, which launched today, NYC creative agency CNNCTD+ was asked to design a series of large-scale murals to promote the record around the city. The crew, lead by CNNCTD+ founder Roman Grandinetti, set out to the Lower East Side to design murals outside of the 'inoteca eatery on Ludlow and the Ken & Cook restaurant on Kenmare. The works are geographically synced with ListenToBobDylan.com, a website that activates a temporary listening app known as "Sound Graffiti", which allows you to stream tracks from the album.
Complex recently caught up with Grandinetti for an exclusive chat about CNNCTD+ and the agency's involvement with the Tempest displays in NYC. Continue for a an exclusive look at the recent mural designs and words from Roman himself.
1
"CNNCTD+ and I became involved directly through Sony. It's an honor to be a part of this project and represent a legend like Bob Dylan, and his 50th anniversary project. It feels like it hasn't even fully set in yet but we were happy to be given this opportunity."
2
"Each wall we attempt has its own obstacles and we typically don't do anything the traditional way. This puts a bit more stress on my team, but every time we finish a project in record time I realize how valuable and talented CNNCTD+ is."
4
"Sound Graffiti is global initiative but we have 2 murals in NYC and works in over 25 markets in the United States. Plus, there's exclusive listening spots around the world in locations like London, Paris, and Brazil."
5
"Sony also created a series of snipes and posters around the world. When you see a poster that says Listen To Bob Dylan, you can activate random selections from the Tempest album."
3
"The murals were based off the artwork used in the Tempest album cover but we wanted to utilize these original colors and rotate them around a bit. Each wall is a different size so we needed to give them their own creative interpretation."
6
"The walls will be up until the middle of September and the album is available today on iTunes. Go and get it. And, stop by the displays if you're in the Lower East Side."
