Totokaelo's New NYC Retail Space Is Beyond Epic

Seattle-based boutique Totokaelo has finally opened an NYC store, offering some of your favorite brands and labels in an amazing space.

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Complex Original

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Totokaelo has been one of our favorite online stores for a minute now, so you can imagine how stoked we were when it was announced the Seattle-based boutique would be opening a shop in NYC. We knew the retail space was going to be good, but this weekend’s official grand opening surpassed our expectations.

Located at 54 Crosby St., the New York Totokaelo store isn’t what you would expect to find in the neighborhood of SoHo, particularly because of how expansive it is. The five-story shop features an insanely large collection of men’s and women’s fashion from names like Maison Martin Margiela, Rick Owens, Common Projects, Yohji Yamamoto, and Ann Demeulemeester. It’s an incredibly impressive inventory that is showcased in an equally impressive space.

The crew over at Four Pins were kind enough to share an inside look at the store, which was designed and decorated from the ground up by Totokaelo founder Jill Wenger.

“I try my best to design spaces that are warm and uplifting,” she explained to Four Pins. “I hope people feel light when they visit—that the rest of the world quiets down for a minute.”

If you haven’t had the chance to visit the store in person, we urge you to hit it up ASAP. For those who live outside the NYC area, you can take a look at Totokaelo’s new digs in the images below, and pick up items from its current inventory at the online store


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