Despite only being around for a couple of years, Fear of God has become one of the most popular streetwear brands out there, and a favorite of celebrities ranging from Kendall Jenner to Chris Brown to Kanye West. Union Los Angeles recently worked with photography duo Durimel on a new editorial for the brand titled “Friendship Is Magic” that features items from its Fall/Winter 2014 collection.
While past editorials have displayed a darker aesthetic, this new editorial has a much lighter feel. Set on a farm and styled by Elizabeth Birkett-Gibbs, the photographs evoke a nostalgic mood inspired by the concepts of friendship. The editorial features some key items in the Fear of God lineup, including the much-heralded flannel shirts and half-zip hoodie.
The Fall/Winter 2014 is pretty much sold out on the Fear of God website, but Union Los Angeles has many of the featured items in its webshop. Check out the full editorial below.
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[via Hypebeast]