Promo: Go Behind The Scenes For The Launch Of The MGD Design Lab Capsule Collection with Jeff Staple!

Complex goes behind the scenes as MGD launches their streetwear line in partnership with Jeff Staple

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Miller Genuine Draft recently dropped their much-hyped capsule collection, which was curated in partnership with streetwear aficionado Jeff Staple. The limited-edition selection of black and gold gear for guys and girls is available now online and on the shelves at Exclucity boutiques in Toronto and Montreal.

Earlier this year, MGD launched a creative hub for the beer brand, and their Design Lab’s first big initiative in Canada was to create a collection of versatile gear that would resonate with streetwear enthusiasts across the country. The concept? “Why be one in a million when you can be one of none?”

Does that pique your curiosity? It did ours, which is why we grabbed our cameras, and headed out to dig a little deeper into the Canadian collaboration. We hit the capsule collection launch party at the Museum of Contemporary Art in Toronto and the Entrepôts Dominion in Montreal. Then we swung by to check out the gear drops at Exclucity’s Toronto (552 Queen Street West) and Montreal (1326 Notre-Dame Ouest) locations.

Check out the above video for all the highlights.

The unisex MGD Design Lab capsule collection in partnership with streetwear aficionado Jeff Staple includes a classic-fit long-sleeve tee, a layer-worthy crew-neck sweatshirt, a cozy hoodie, a waterproof anorak-inspired pull-over jacket, a slick slim-fit track pant, a summer-worthy bandana and a bottle opener in the most iconic Jeff Staple format, a pigeon. Sizes run XS – XL across each item and prices range from $15 - $250 CA.

Ready to shop? The “One of None” capsule collection is available online and at Exclucity boutiques across Canada now.

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