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Name Brands: G.O.O.D. Music's Style Shout Outs From "Cruel Summer"

The anticipated album is mined for all of its fashionable references.

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From the first time you heard Kanye West say "don't talk about style 'cause I'll embarrass you" when "Cold" dropped, you knew there'd be plenty of stylish braggadocio on G.O.O.D. Music's new album, Cruel Summer.

After a few close listens, the crew certainly didn't disappoint. This crew loves labels. Here's a guide to all of the fashion references they drop on the album. Check out Name Brands: G.O.O.D. Music's Style Shout Outs From Cruel Summer.

RELATED: G.O.O.D. Music's Most Stylish Moments
RELATED: Kanye West's 100 Best Outfits

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Clarks Wallabees

Song: "New God Flow"
Lyric: "Kanye, shine a light on my Wallabees" - Ghostface Killah


There's a reason why Tony Starks remains the Wallabee champ.

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Hublot

Song: "Don't Like"
Lyric: "Dope money, hope money, Hublot, my watch better" - Pusha T


Pusha establishes himself as the crew's resident expert on timepieces, here, he talks about his Hublot. These watches can run upwards of a million dollars. Maybe Jay-Z put him up on the watchmaker?

Audermars Piguet

Song: "Mercy"
Lyrics: "My Audemars like Mardi Gras, that's Swiss time and that's excellence" - Pusha T


While Jay-Z's Audemars may be losing time, Pusha's is probably getting enough wear to keep it pretty punctual. The Royal Oaks watch pictured 116 diamonds on the bezel alone, and the iced-out timepiece costs $1.3 million.

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Rolex Daytona

Song: "New God Flow"
Lyric: "Matching Daytonas, rose gold on us" - Kanye West


The Rolex Daytona is an extravagant drivers watch with a price tag to match—about $32,000 to be exact... and that's on sale. In rose gold, it's even more fancy.

Givenchy

Song: "Higher"
Lyric: "Get raunchy in Givenchy, my palm reads"- Pusha T


The fashion brand rocked by numerous G.O.O.D. Music members appropriately gets a shout-out. Usually it's their $300 graphic tees seen on the group, featuring animals like rottweilers and sharks. We recently thought up some animals designer Riccardo Tisci (also responsible for the Cruel Summer album art) could use in the future.


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Bergdorf Goodman

Song: "Higher"
Lyric: "Bergdorf bandit, Barneys for the burglary" - Pusha T


Looks like the women Pusha T prefers have luxurious tastes, doing their shopping at tony department stores like Bergdorf Goodman.

Barneys New York

Song: "Higher"
Lyric: "Bergdorf bandit, Barneys for the burglary" - Pusha T


And as if one expensive shop wasn't enough, the shopping spree continues to Barneys New York.

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Air Yeezys

Song: "New God Flow"
Lyric: "But these Yeezys jumped over the Jumpman" - Kanye West


This lyric, first heard at the BET Awards this summer, spurred our own Joe La Puma to ponder whether or not it was true.

Hermès

Song: "Higher"
Lyric: "Long as my buckle say Hermès, the rumors I'm not concerned with" - Mase


Well, if we had the scrilla to afford a $840 belt, we would probably feel the same as Mase.


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Balmain

Song: "New God Flow"
Lyric: "They shitty shoppin' at Targét / My shit is luxury Balmain" - Pusha T


Ouch. Pusha T calls out all the folks who pronounce Target the fancy way, while at the same time pretty much confessions that he stunts hard on a regular basis. Your Hanes 3-pack of tees will set you back like $10. Pusha's 3-pack of Balmain tees cost about $365.


Polo Ralph Lauren

Song: "Mercy"
Lyric: "Horsepower, horsepower, all this Polo on I got horsepower" - 2 Chainz


2 Chainz style has certainly changed a lot in the past year. Here, he's pictured rocking a ton of Polo gear, but from appearances on 106 and Park, even to the new music video from "Birthday Song," it's obvious he's been incorporating more high-end designers into the mix. But we're glad he still loves Polo.

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Kanye West x Giuseppe Zanotti Sandals

Song: "Cold"
Lyric: "Six thousand dollar pair of shoes, we made it to the Paris news!" - Kanye West


The Yeezys and the Louis Vuitton Dons aren't the only pricey footwear Kanye designed. His debut womenswear collection featured several pairs made in conjunction with famed women's shoe designer Giuseppe Zanotti. The price tag? $5,800. In an ironic twist Harper's Bazaar Australia put a pair on singer Taylor Swift, who most people remember from the VMA incident with Kanye, in this editorial.


Gucci

Song: "The One"
Lyric: "I done bought so much shit, I should get free Gucci" - 2 Chainz


Song: "Clique"
Lyric: "Break records at Louis, ate breakfast at Gucci" - Kanye West


Song: "Don't Like"
Lyric: "Fake Gucci, that's that shit I don't like" - Chief Keef


Gucci, while definitely still up there in terms of luxury brands, has just for some reason been under-the-radar in terms of the G.O.O.D. Music overall aesthetic, perhaps it's Kanye's Francophile tendencies that has him championing French designers and labels, as opposed to Italian ones like Gucci. It does, however, remain a very aspirational brand, evidenced by younger heads like Chief Keef still proudly carrying Gucci bags.

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Jordan Brand

Song: "Mercy"
Lyric: "You gon' see lawyers and niggas in Jordans" - Kanye West


Song: "New God Flow"
Lyric: "But these Yeezys jumped over the Jumpman" - Kanye West


Song: "Don't Like"
Lyric:"Camping out in that corridor, fuck you waiting on Jordans for?" - Pusha T


Kanye makes bold predictions about the resurgence in popularity of Jordans (which is true), and the demand for his shoes eclipsing the demand for Jordan Brand gear (which is arguable). Meanwhile, Pusha makes it known that he thinks hypebeasts are corny.

Louis Vuitton

Song: "Mercy"
Lyric: "Black diamonds, backpack rhyming, co-signed by Louis Vuitton" - 2 Chainz


Song: "Clique"
Lyric: "Break records at Louis, ate breakfast at Gucci" - Kanye West


Song: "Higher"
Lyric: "Her Louis seven-inch, they TMZ me through my tint" - Mase


Kanye has associated himself with Louis Vuitton since calling himself the "Louis Vuitton Don" on The College Dropout. A leather LV backpack used to be part of his go-to uniform, and as he fell deeper into the fashion rabbit hole, he started collaborating with the brand. Meanwhile, 2 Chainz has publicly said he prefers wearing Louis Vuitton sneakers over Jordans.


And here's the thing, it's not like the LV's cachet was ruined by this association, if anything, Kanye and company had to up their brand before LV started really messing with them like that. How so? Well, rocking subsidiaries of LVMH (Louis Vuitton's parent company) certainly helps. Take for example: Yves Saint Laurent, Hublot, Céline, and Givenchy—all brands that have been rocked by Kanye and other members of G.O.O.D. Music. Noticing something here?

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