Crown Royal has traded its signature purple velvet bag for 2000s-centric branding.
The Canadian whisky brand has partnered with fashion brand Juicy Couture on a limited-edition bottle collection that wraps three of its flavored whiskies in Y2K-inspired rhinestone-studded velour pouches. The partnership also replaces Crown Royal's velvet staple with bags in peach, green, and pink, each embossed in rhinestone Crown Royal x Juicy lettering.
The limited-edition collection features 750ml flavored blended Canadian whiskies at 35% ABV: Crown Royal Peach, Crown Royal Regal Apple, and Crown Royal Blackberry. Each whisky gets its own color-matched pouch — peach velour for the Peach variant, green for the Regal Apple, and pink for the Blackberry. The bottles are priced individually at $24.99 and will be sold online and in select retailers beginning this month.
