The Crown Royal Rig is at it again.
For the second year in a row, Crown Royal, the official whisky sponsor of the NFL, is bringing the Royal Rig across the country to bring excitement and generosity to fans on gameday. Wherever the Rig shows up, the generous spirit follows, bringing fans together from coast to coast.
NFL fans who catch the Crown Royal Rig will have a chance to climb in, take some cool pics, and potentially honk the horn. Those who succeed will be crowned a passenger princess (or prince) and receive premium ticket upgrades for that day’s game.
But the fun doesn’t stop there. Helping to drive even more excitement about the Crown Royal Rig is Emmy-nominated sports journalist Taylor Rooks.
So, we’ve got gameday fun. Check.
Delicious whisky cocktails? Check.
And the perfect passenger princess? Taylor Rooks. Check.
What would be missing? Ah, yes! A give-back component.
The Crown Royal Rig is giving back to active-duty service members and veterans through the Purple Bag Project. This initiative from Crown Royal, in partnership with Packages from Home, provides our active military overseas with wellness essentials and light snacks.
So, if you’re a football fan and you plan to attend the game, keep an eye out for the Crown Royal Rig. It’s bringing nothing but good vibes.
Sweeps T&Cs:
NO PURCHASE NECESSARY. U.S., 21+. Offered only at promotional events outside stadiums hosting select NFL professional football games bet. 9/7 & 12/7/25. Opportunity to sit in CROWN ROYAL Rig replica and play is offered on a first-come come-first first-served basis and not guaranteed. Prize: (2) ticket upgrades/tickets to that day’s professional football game. Winner’s guest must be 21+. Unspecified expenses are the winner’s responsibility. Up to (2) winners per event selected at random. If unclaimed, prizes may not be awarded. Subject to Official Rules at. Sponsor: Diageo Americas, Inc., New York, NY. © 2025 NFL Properties LLC. All NFL-related trademarks are trademarks of the National Football League. Sweepstakes not sponsored or offered by the National Football League.