How Canada Goose Generations Gives Your Jackets A Second Adventure

The Canadian luxury brand's re-commerce program is designed to "keep the planet cold and the people on it warm."

Canada Goose

Canada Goose jackets are built to last. But sometimes, you’re ready for the next adventure.

Knowing that these timeless Canada Goose pieces are always in demand, the Canadian company launched Generations, a platform that allows people to buy and sell pre-loved Canada Goose outerwear and apparel in a convenient, sustainable way.

An expertly manufactured Canada Goose jacket you’ve worn with pride countless times might be the perfect vintage piece someone has been looking for to complete their look. With the luxury brand's committment to uncompromised Canadian craftsmanship, that piece could last for generations to come.

The way Generations works is you submit details of the piece, then ship it to Canada Goose using a prepaid shipping label. After the garment is assessed and authenticated, they’ll send you a gift card for the value of the jacket. That gift card can then be used at the Generations website or in-store at Canada Goose towards your next purchase.

WIth Canada Goose Generations, you can even explore rarities, iconic heritage pieces, and coveted collaborations from their 65+ year archive.

"Canada Goose Generations is a perfect expression of what luxury means today and defines a more sustainable tomorrow," says Carrie Baker, President of Canada Goose.

It’s an exciting new opportunity for Canada Goose fans to both buy and sell their cherished pieces, and a eco-conscious solution befitting a brand that makes durable luxury wear built for our winters. It’s a great way to ensure these quality pieces continue to shine and enjoy a long life cycle.

Canada Goose is no stranger to the circular economy. Their journey first began in 2009 with their Resource Centre Program. They've donated millions of excess fabric and materials to communities in the Canadian North, while the company's warranty program and repair services have extended the life of their products for decades.

Compared to buying a newly produced product, a Generations parka contributes 70 per cent less CO2 emissions.

Every Canada Goose jacket has a story to tell, and with Generations, pre-loved Canada Goose staples can extend their story for generations to come.

Shop pre-loved and vintage Canada Goose now. For more information on Generations, visit the official website.

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