Another day, another Rihanna collaboration. The singer has just unveiled her latest project: a new collection of sunglasses for Dior.
The futuristic shades, titled "Rihanna," are a flat top style that will be available in five different colors, including silver, pink, blue, green, and red. There will also be a pair plated in 24-karat gold.
The sunglasses mark the second collaboration between Rihanna and the luxury fashion house. RiRi was featured in a campaign for Dior last year. She made history as the first black woman to sign a deal with the label after starring in the "Secret Garden" film and print ads. Now, she is making history again as the first brand ambassador to design a project for Dior.
It makes sense that Dior would give this honor to Rihanna after other big names like Natalie Portman, Charlize Theron, and Marion Cotillard fronted campaigns for the label. RiRi was named the most marketable celebrity in 2015 and has already boosted sales at Puma with her collections, proving that everything she touches turns to gold.
According to WWD, Rihanna used a pair of sunglasses that were originally released in 2000 for reference. She also said that the character La Forge from Star Trek served as inspiration for the frames.
"I’ve always been obsessed with his eyewear, and when I got to Dior and saw all the materials I could play with, it all just came together," she told WWD.
This collaboration also marks the first time Dior’s eyewear designer Mathieu Jamin has worked with a celebrity on a design. "She chose all the materials," Jamin said to WWD. "We had a lot of different samples with different effect of metals. She chose all the lenses and took time to match all the colors together to see if it was right on her face. It was really important to her."
At this point, Rihanna has plenty of design experience under her belt. She currently serves as a creative director at both Stance and Puma, and recently released a shoe collaboration with Manolo Blahnik.
The "Rihanna" sunglasses will be available exclusively at Dior stores in early June. The shades will retail for $840, with the gold-plated style going for $1,950.
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