Image via Complex Original
The Agenda Tradeshow kicked off in NYC on Monday, July 16, where every action/skate/sports brand showed off their latest threads for Fall 2012. While we weren't able to photograph every single piece and detailed shots of upcoming collections, we did snap some pics of the gear that caught our eye. So if you didn't make the trip, take a look below at some of the wares you'll be lusting over in a couple months in The 10 Coolest Things We Saw at Agenda Tradeshow.
stapledesign
Staple Design
SINCE: 1997
FOUNDED BY: Jeff Staple
WHY WE CO-SIGN: Notoriously known for the Nike SB Pigeon Dunk epidemic in 2005, Jeff Staple and Staple Design continue to stay true to their roots, keeping the Staple Pigeon intact throughout the upcoming collection. Be on the lookout for the New England collabo drop that we can't show visually because it remains under wraps.
usversusthem
Us Versus Them
SINCE: 2005
FOUNDED BY: Graham Nystrom and Mike Glory
WHY WE CO-SIGN: Stemming from punk while promoting sociopolitical awareness, Us Versus Them recently collaborated with Dom Kennedy. Be sure to check out the fresh fitteds and indigo denim for fall.
undftd
UNDFTD
SINCE: 2002
FOUNDED BY: Eddie Cruz and James Bond
WHY WE CO-SIGN: Going well beyond tees and shorts, UNDFTD is crafting high-quality woven shirts and chinos to add to their other lifestyle options—a pretty smart move as streetwear is starting to grow up. UDFTD moves in the direction of the culture it so heavily influences...other brands should take note.
stussy
Stüssy
SINCE: 1980
FOUNDED BY: Shawn Stussy
WHY WE CO-SIGN: Stussy has been around long before most of us even discovered what style was all about, and it says a lot that not only are they still around, but they are putting out the best product on the market. Stay tuned for upcoming collabs with heavy-weight brands and artists for next season.
richerpoorer
Richer Poorer
SINCE: 2010
FOUNDED BY: Tim Morse and Iva Pawling
WHY WE CO-SIGN: This L.A.-based brand makes dress socks and uses fresh bold colors with retro-inspired prints and patterns that put your father's socks to shame. The sockwear brand has been making moves, partnering up with Birchbox, Steven Alan, and Bonobos.
ssur
SSUR
SINCE: 1994
FOUNDED BY: Russ Karablin
WHY WE CO-SIGN: The notorious "Comme des Fuckdown" beanie put this brand in the eyes of the mainstream, but SURR isn't done yet. We're hyped for the collab between A$AP Rocky and the dark and gothic streetwear brand. Stay tuned for November for his own very own capsule collection.
mightyhealthy
Mighty Healthy
SINCE: 2004
FOUNDED BY: Ray Mate
WHY WE CO-SIGN: If there were ever a true New York label, Mighty Healthy would definitely be that brand. Referencing cityscape themes and tones identified by fellow natives, Mighty Healthy fills the skate niche with raw-New York sarcasm. Its T-Shirts and hats are dubbed as "progressive street." Be on the lookout for its canvas backpacks and 5-panel hats.
blackscale
Black Scale
SINCE: 2008
FOUNDED BY: Michael "Mega" Yabut and Alfred De Tagle
WHY WE CO-SIGN: Former HUF heads, Mega and Alfred worked on Black Scale as a side project until its popularity led it to being a full-fledged brand on its own. Looks like Black Scale is continuing to go with its dark theme and using satanic images on crewneck sweatshirts, tees, and hats.
milkcrate
Milkcrate NYC
SINCE: 2012
FOUNDED BY: Aaron LaCrate
WHY WE CO-SIGN: Milkcrate has been doing it for years now, and they've come back with a small collection of tees, hoodies, crewnecks, and hats, including a selection of tye-dyed goods. Get your wallets ready for the first couple of drops which will become collector's items.
herschelsupply
Hershel Supply Co.
SINCE: 2009
FOUNDED BY: Jamie and Lyndon Cormack
WHY WE CO-SIGN: While we're still salivating over the Herschel Supply and Stussy revival of the Tom Tom print, Herschel continues to prove its progressive and innovative style for the next season. Expect packable ripstop bags and miniature backpacks for the children.
