Complex Unveils the New E-Commerce Platform

Complex launches the new e-commerce platform, the Complex SHOP which will feature pieces from your favorite brands and exclusive product.

complex shop announcement
Complex Original

Image via Complex Original

complex shop announcement

For over a decade, Complex has been at the forefront of style, sneakers, and pop culture. Complex launched as a magazine in 2002, and has since transitioned into an all encompassing media platform covering the latest in streetwear, fashion, food, design, music, art, and film. The brand umbrella includes First We Feast, Pigeons & Planes, and Sole Collector.

In a return to the brand’s ethos as the original buyer’s guide, we bring you the new Complex SHOP, which will feature pieces from your favorite brands and exclusive collaborations. Powered by e-commerce platform, Bonsai via various retailers such as Atelier NY, Reign, Rooney, and The Webster, the Complex Shop offers men’s and women’s streetwear and high fashion, stocking labels like Aime Leon Dore, AMBUSH, Balenciaga, Arc’Teryx, Carhartt WIP, Neighborhood, OFF-WHITE, Rhude, Stüssy, The North Face and more. To sum things up, we pushed the boundaries between streetwear and fashion long before the luxury market caught on and we wanted to offer that approach through Complex SHOP.  

The Complex SHOP is a destination platform that’s committed to incubating emerging brands and highlighting established ones. We aim to bring stories to life through the lens of people, process, lifestyle, and products. Last month, we brought very special collaboration together -- Chris Gibbs of Union Los Angeles and the Los Angeles Dodgers to produce a six-piece capsule that brings a streetwear spin to sports merch, and embraces the LA culture via classic Dodgers iconography. Complex has introduced you to the brands you love, now it’s time to shop from them. Welcome to the Complex SHOP!

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