Eric Emanuel is celebrating the opening of his new Hamptons retail store over Memorial Day weekend.
The sportswear designer is opening a third store on the East Coast on Friday, all of which Emanuel has designed with longtime friend and collaborator John Margaritis of New York Sunshine. The other two stores are located in New York City’s SoHo neighborhood and Miami’s Design District.
"Opening our stores has been the most exciting thing for me—reimagining what each new brand home will look like, connecting with our community in person, and meeting new and unexpected customers in each new place,” Emanuel said in a statement.
”The beach is my happy place, and because our first two stores are very city-focused in the heart of Soho and Miami Design, I knew I wanted to open a true beach shop next—one that feels like EE on vacation all year round,” he added. “I think the East Hampton shop really embodies this sentiment, and bringing that to life has been a surreal experience."
The spot was made to look like a cabana, with yellow-and-white stripes, sand-dune-filled windows, and ceramic-potted beachgrass. The shop features an assortment of Eric Emanuel pieces, including swimwear, beach towels, shorts, t-shirts, and more.
Check out some images below.
