Kanye Fires Back at Tremaine Emory: 'This Is the Worst Mistake of Your Life'

Kanye West reloaded on Supreme's creative director via Instagram on Friday, just days after Emory slammed Ye for his "White Lives Matter" T-shirt.

This is a photo of Kanye West.

Image via Getty/Julien De Rosa

This is a photo of Kanye West.

Kanye West is reloading on Tremaine Emory.

The polarizing creative took the shot via Instagram on Thursday, just days after Emory slammed Kanye over his behavior following the YZY Season 9 runway show in Paris. Kanye shared a box logo-inspired image that read “Tremendez,” declaring it as Emory’s new name.

“Tremaine’s new name as the BLM officer at Supreme is Tremendez,” Kanye wrote in the caption. “… You only got the job since you were Black and you used to work for me and you knew Virgil [Abloh].”

Kanye went on to accuse Tremaine of having his girlfriend record him without his knowledge so he could then use the footage to threaten him “on behalf of your Virgil-killing bosses.”

“You don’t have the money to make it out of this one alive,” Ye continued. “This is the worst mistake of your life. You broke my heart, Tremendez. I took you off the streets, Tremendez, only cause you was the struggle version of Virgil. You threatened me, Tremendez. I aaaaaam youuuuur conscious, Tremendez.”

Kanye then called on “real skaters” and “real creatives” to use the “Tremendez” graphic on bootleg tees, and “sell it as a protest to talentless NPC scumbags who get jobs over you because corporations want to control the oppressed Black vote with struggle Virgils.”

You can read Kanye’s full post below.

KANYE WEST Responds To TREMAINE EMORY For Calling Him Out 👀 pic.twitter.com/z7muE0n6WL

— HypeNeverDies (@HypeNeverDies) October 6, 2022

Kanye faced backlash this week after unveiling a “White Lives Matter” T-shirt design during Paris Fashion Week. The multi-hyphenate tried defending himself through a series of Instagram posts, including one in which he accused LVMH boss Bernard Arnault of killing Abloh, who died of cancer nearly a year ago. 

Emory slammed Ye for using Virgil’s death in his “victim campaign,” and accused the Donda artist of bad-mouthing Virgil before and after his death.

“This time last year you said Virgil’s designs are a disgrace to the Black community in font of all your employees at Yeezy,” Emory wrote. “ASK LUCETTE HOLLAND…I GOT ALL THE ‘RECEIPTS’ ( don’t let me get into the things you said about [Abloh] after his death) … YOU ARE SO BROKEN. KEEP VIRGIL NAME OUT YOUR MOUTH.”

Kanye shared a screenshot of various industry figures who “liked” Emory’s post. The accounts included those of fashion writer Time Blanks, Taz Arnold, Kerwin Frost, and Ambush creative director Yoon Ahn.

“OTHER FAKE FRIEND OPPS WHO HEARTED THE POST THAT TREMAINE THREATENED ME ON,” he wrote in the caption, before accusing Ahn of sleeping with ASAP Rocky.

Kanye vs. Tremaine Emory IG beef
Kanye vs. Tremaine Emory IG beef

ASAP Nast commented on the latter post, urging Ye to keep ASAP Mob out of the drama. Ahn also hopped in the comments section to deny the Rocky allegation: “LOL. Not true, but OK,” she wrote.

Kanye went on to say that Lil Uzi Vert told him to “tear Tremaine’s fucking head off.”

“The influence is real. Leanna Fabien will never sneak you no pussy behind Lucette’s back again,” he wrote. “But I honestly didn’t know you smash Rocky Level joints. I’m proud of you.”

Kanye vs. Tremaine Emory IG beef

He also took another shot at Arnault, suggesting he wasn’t a worthy opponent. He then warned Emory and the LMVH CEO that his string of posts were him “being nice.”

Kanye West vs. Tremaine Emory IG beef
Kanye West vs. Tremaine Emory IG beef


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