After dropping its Spring 2016 collection last month, OVO celebrates the opening of its Los Angeles flagship with a new editorial for Summer ’16.
The images feature Playboi Carti, John Ross, and Ian Connor in front of quintessential West Coast backdrops. The trio are seen poolside, hanging out on Wilshire Boulevard, and sitting on cars with two beautiful women—all the while decked out in the latest OVO gear. Fans will be glad to see the brand is back with all of its signature items: graphic tees, track jackets, polos, and hoodies are presented in season-appropriate colors with clean and classic OVO branding.
You can check out the editorial, shot by L.A.-based teen photographer Kevin Moon, below. And be sure to keep your eye out for the collection’s drop at the Los Angeles and Toronto flagships, as well as online.
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