Last month, we shared artist Jay Shells' "The Rap Quotes" sign project, where he takes rap quotes that reference specific NYC blocks and street corners and places signs of them in those locations. The project went viral online thanks to the efforts of ANIMALNewYork and their video crew. Shells stopped by HOT 97 to share his creative process and how he executed such a brilliant, meaningful project. Watch below.
[via Hot97]
