UPDATE (8/14/15): The KITH and Heineken capsule collection was made available to five lucky winners who were on-hand at the collection's release party this week. Now, KITH has released a set of photos from the event which was attended by members of the A$AP Mob, radio personality Miss Info, and the brand's designer Ronnie Fieg.
See original story from 8/12/15 below.
KITH is teaming up with Heineken as part of the beer brand's #Heineken100 project. Together, the two brands are releasing a sleek collection of basics in-line with the rest of KITH's offerings.
The super-limited collection includes a custom sweatshirt, sweatpants, and T-shirt inspired by this year's #Heineken100 theme, jersey knit.
KITH founder Ronnie Fieg spoke on why he wanted to work with Heineken. "The Heineken and KITH consumer are similar in their value sets," he said via a press release. "Both value a premium experience. It’s something that KITH embodies, as well as the other partners in this year’s program."
Heineken has tapped prominent brands in retailers based in five cities across the U.S. In addition to KITH, Heineken has also partnered with Union in Los Angeles, Alchemist in Miami, RSVP Gallery in Chicago, and Concepts in Boston.
The collaboration between KITH and Heineken will only end up in the hands of five people who attend a VIP launch of the collection at KITH's Manhattan location tonight, but it will be sent to 100 influencers around the world, as #Heineken100 has done with all of its previous collaborations.
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