Last night, Kanye West attended Louis Vuitton's Cruise show in Palm Springs and decided to rock a lowkey hoodie while surrounded by elegant resort wear. The hoodie is a rare piece from a collaboration between The Hundreds and French record label Bromance.
The collaboration, which was originally released all the way back in 2013, sold out almost immediately thanks to both The Hundreds' and Bromance's standings in their respective worlds. The Hundreds is one of streetwear's most iconic brands, and Bromance is a beloved electronic record label founded by Brodinski. Even though the hoodies have long been gone, Kanye was able to finesse the situation and get a direct plug from Bobby Hundreds himself just a couple months ago. Bobby said at the time Kanye would wear the hoodie in the near future, and it appears like that time has come. Hopefully, The Hundreds and Bromance decide to link up again now that these sweatshirts are going to be in even greater demand.
If Kanye's recent history is any indication, expect to see a lot more of this hoodie. Yeezus is known for wearing brands and labels that he likes, such as Haider Ackermann, Vetements, and Raf Simons, over and over again.