There's so much talk in the industry about "see now, buy now" and season-less collections, but if you want to look at a fashion company that is actually disrupting the system look no further than VFILES. The creative-focused social networking platform has once again opened up its runway show to unheralded designers, stylists, hair and makeup artists, photographers, and models. VFILES will cast every one of these roles from submissions sent through its website.
VFILES has used this open-source method to cast its runway show for years—it's now going on seven seasons. VFILES has cultivated a ton of talent through this process and designers involved in last season's show have already gone on to big things. Ottolinger was tapped as a creative consultant for Kanye West's Yeezy brand while others have already been nominated for an LVMH prize or seen on Kylie Jenner.
As always, a panel of mentors is on board to help nurture the designers who are ultimately selected to appear on the runway. Past panel members include Virgil Abloh, Rihanna's stylist Mel Ottenberg, and former creative director of Calvin Klein men's Italo Zucchelli. This season's panelists will be announced later this month.
Applying is as easy as going to VFILES' website, creating a profile, uploading your work, submitting, and then crossing your fingers. The deadline for applications is Aug. 1 and the runway show will take place on Sept. 7.