Facebook Is Making It Possible to Shop Directly From Its Site

If you see something you like on Facebook, you'll soon be able to buy it directly from the social media platform, Buzzfeed reports.

The site announced that it is currently rolling out the ability for brands to host e-commerce within their Facebook pages. The shops will allow customers to do everything from browse a selection of clothing to final purchase without ever leaving Facebook.

If anything, Facebook is late to the party, though. Google, Instagram, and Twitter have all announced plans to make it possible to shop directly from its pages.

Facebook has yet to unveil the brands that are already involved in the project, but you can take a peek at a mock-up storefront above.