I Love Ugly Linked Up With This Rapper to Shoot Its Latest Editorial
The label met with the G-Eazy on tour to shoot pieces from its current and future collections.
Image via Complex Original
I Love Ugly made some major moves in 2014 to become bigger and better at what it does. Back in March, the New Zealand-based brand opened its first US retail store in Los Angeles and followed that with an L.A.-inspired collection and other dope drops throughout 2014. While on tour, California-based rapper G-Eazy teamed up with the brand to shoot an editorial with pieces from their February collection, as well as a few pieces from future releases.
The monochromatic theme of the editorial shot by Shadowlands is simple and clean. G-Eazy joins a growing list of musical artists that have worn and represented the brand, including Big Sean, Joey Bada$$, Rita Ora, Lorde, Kanye West, and A$AP Rocky.
1.
2.
3.
4.
5.
6.
To grab the pieces from the shoot that have already dropped and to keep an eye out for the other items, head to I Love Ugly's website and follow the label on Instagram.
Sign up for the
ComplexNewsletter
Your leading source for what’s now and what’s next in Music, Style, Sports, and Pop Culture.
By entering your email and clicking Sign Up, you’re agreeing to let us send you customized marketing messages about us and our advertising partners. You are also agreeing to our
Terms of Serviceand
Privacy Policy
