Beyoncé took to IG (and YouTube) to share a video and two photos promoting her upcoming Ivy Park x Adidas collection.
The collection will be arriving on Saturday, January 18.
"This new line is fun and lends itself to creativity, the ultimate power," Beyoncé said in an Elle interview from Dec. 2019. "I focused on designing a unisex collection of footwear and apparel because I saw so many men in IVY PARK. The way they have embraced the brand is an unexpected gift. I appreciate the beauty of gender-neutral clothing and breaking the so-called fashion rules. I took a chance on myself when I bought my company back. We all have the confidence in us to take chances and bet on ourselves."
"It is a dream come true to re-launch IVY PARK as the sole owner," Beyoncé previously said of the launch. "My team has worked hard with the adidas team in bringing my vision to life for this first collection and I am grateful and proud. From the accessories to the clothes and footwear, I wanted to design and re-imagine pieces that serve as favorite armor for anyone who acknowledges the strength in their individual style and lives freely and boldly."
Related Stories
Fans Defend Beyoncé From Backlash After She Didn't Stand for Joaquin Phoenix's Golden Globes Speech
Joaquin Phoenix took home the award for Best Actor in a Drama Motion Picture at the Golden Globes Sunday night, and he received a standing ovation.
Beyoncé Looks Back on Her Year With New 'Bey-Cap 2019' Video
Later this month, her new Adidas Ivy Park collection launches.
