Fashion brand Pretty Little Thing has come under fire after their attempt to show racial solidarity went left.
On Friday, the company tweeted a graphic that read: "Stand together."
"We understand we have a duty of care to talk about topics other than just fashion and lifestyle news," the company wrote in a caption alongside the picture.
While it seemed like a positive message, people took offense to the graphic because it featured a white hand holding a black hand that was an unrealistically dark shade.
Pretty Little Thing quickly deleted the tweet but it didn't stop people from condemning the company for its lack of sensitivity.