With his new Moncler collaboration, noted god of goth Rick Owens wanted to avoid going the traditional route often favored by such partnerships.
Owens and partner Michele Lamy hit the road in a custom Moncler tour bus, ultimately making their way through the Area 51 region and to artist Michael Heizer's Nevada ranch.
"Heizer had invited us to see his monumental land art piece City, 48 years in the making…and I hadn't been to the West Coast since I moved to Europe 18 years ago," Owens told WWDon Tuesday. "I was kind of thinking of Joseph Beuys traveling to the U.S. from Germany in the Seventies, landing at JFK, being wrapped in felt and taken by ambulance to his N.Y. gallery to live with a wild coyote for 3 days in his installation 'I Like America and America Likes Me,' and then going straight back to Germany the same way."
The bus will be available for viewing in Milan this week alongside a few clothing pieces, including—per GQ—a sleeveless puffer.
For more info on this Rick x Moncler development, head here.
