For many, a hat is more than just a hat.
It's a definition of self without having to say a single word. It tells people what you want them to know. It informs others of your team allegiance. It can also show them where your heart lies. Lids is aware of the importance that a hat can have in a person's life, and in the wake of Kobe Bryant's death this past Sunday in a fatal helicopter crash, the store is offering custom Kobe-related embroidery on any hat for free.
People are not only showing off their new embroidered hats in tribute to the Black Mamba, they're also giving shout-outs to Lids for providing their customers with the opportunity to show their love for Kobe.