The launch went down by way of a pop-up boutique, with guests including Balmain's Olivier Rousteing and Dior's Maria Grazia Chiuri. Writing on the launch event for British Vogue, Sarah Harris noted that the event was initially delayed by an hour, then delayed again, ultimately kicking off three hours after the previously announced start time. However, this understandably appeared to bother no one in attendance, a fact Harris says is a sign Rihanna has "another hit on her hands."
Pieces range in price from 200 Euros (roughly $223) for a white waist-cinched tee to roughly 1100 Euros for a reversible parka. Speaking to attendees in Paris, Rihanna explained how elements of the design are inspired by what she wishes she could find with ease on her own shopping trips.
"I love strong silhouettes, and for women to look confident, that's what I want to achieve with this collection," she said.
Also, this happened:
For a proper look at the full collection, Vogue's got you. The general public can get their hands on the new Fenty starting May 29 online. The next drop is slated for late June.
When offering T Magazine an early glimpse at the line last week, Rihanna told Jeremy O. Harris that she took a "very hands-on" approach to this partnership, as she does with all her projects. "I already had a relationship with [LVMH] after the Versailles campaign and the makeup line, so they extended the offer to me and it was a no-brainer because LVMH is a machine," she said.