Huawei is raising the bar on what smartphone cameras are capable of with the launch of the latest versions of its flagship smartphone, the P30 and P30 Pro. The impressive Huawei (pronounced "Wah-Way") P30 Series builds on last year's much-hyped premium P20 Pro and the standard P20.

Richard Yu, CEO of Huawei Consumer business, said the new smartphones and represents a “breakthrough” in digital camera technology and will set the pace for the next generation of smartphones.

The Android devices were unveiled by China’s leading tech company at a global press conference in Paris, along with new wireless earphones, smartwatches, a battery bank and a collection of smartglasses created in partnership with Gentle Monster, a Korean sunglasses and optical glasses brand.

Rewriting the rules of photography

Like most recent smartphone releases, Huawei’s new P30 series continues to push the envelope hardware wise with seemingly endless high-end features, but the brand is really making waves in the crowded and complex Android world by taking mobile photography to the next level.

The premium P30 Pro features a sophisticated quad camera system (made in conjunction with Leica) on the back of the phone that includes a 40MP main camera, a 20MP ultra wide-angle camera, a Time of Flight depth-sensing camera, and a 8MP telephoto camera with a Periscope lens that can offer 5x optical zoom, 10x hybrid zoom, and up to 50x digital zoom. Not digital zoom. Real, optical zoom. On the front, the 32MP selfie camera in the middle of the screen takes killer shots and the standard beauty model helps digitally enhance your skin.

Incidentally, the standard P30 has a triple-lens camera scheme on the back, which includes a 40MP wide-angle camera, a 16MP ultra wide-angle camera and a 8MP telephoto camera with 3x optical zoom.

The sophisticated camera systems on both models guarantee beautiful images but they also create exciting possibilities for video. The smartphones feature a dual-view video feature that captures a full view of a scene while also capturing a close-up of a subject by using multiple cameras simultaneously.

Most impressive, both P30 models take surprisingly good photos in low light environments. The game-changing night mode option keeps the camera shutter open, allowing the smartphone to collection enough light while the camera sensor helps reduce blurriness and noise, making night-time images surprisingly clear and sharp.

Both the P30 Pro and P30 devices include unprecedented artificial intelligence (AI) stabilization and technology that actually improves the photos that you take. Thanks to AI, the smartphone is able to identify different picture scenarios and automatically adjust its settings to help produce the perfect image.

Huawei Unveils New P30 Series

Technical specifications and sleek design

Of course, the P30 Pro and P30 are more than just state of the art cameras. They are slim, yet powerful devices with outstanding battery life thanks to the Kirin 980 processor that can be found in both models. Both the phones support in-screen fingerprint sensors and reverse wireless charging like the brand’s previously released Mate 20 Pro.

The 6.47-inch P30 Pro and 6.1-inch P30 are also about style. The sleek design of the P30 series immediately demand attention thanks to their super glossy glass backs. Fashion-forward consumers will flock towards nature-inspired gradient colours like breathing crystal, amber sunrise, aurora, pearl white, and black.

That means you get some outstanding specs wrapped in a sleek package.

The P30 Pro will ship with 8GB of RAM and will be available in 128GB, 256GB, and 512GB storage configurations. The P30 will ship with 6GB of RAM and 128GB of storage.

The Huawei P30 Series is available across Europe now and will be available in Canada on April 11 at Bell, Rogers, Telus, SaskTel, Videotron, Fido, Koodo and Virgin Mobile. Canadians can pre-order the new devices immediately.

For more information please visit: https://huaweicanada.ca/RewriteTheRules.

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