Calvin Klein reunites with ASAP Rocky for its latest installment of the #MyCalvins campaign.
The Harlem rapper has worked with the American brand over the last several years, performing at special CK events, delivering limited edition collaborative designs, and starring in multiple campaigns. For spring 2019, Rocky joins a group of other young stars to show off reworked versions of Calvin Klein Jeans' most iconic archival pieces. The Testing artist is seen rocking a pair of straight-leg, indigo wash jeans with a sportswear-inspired stripe running down the legs.
The campaign, dubbed Our Now: #MyCalvins, was shot by British photographer Glen Luchford and styled by Melanie Ward. The images and video were taken in a "familiar suburban environment" that was intended to capture the spirit of today's youth. Other campaign stars include Kendall Jenner, Shawn Mendes, and Noah Centineo. The campaign also highlights CK's new Statement 1981 underwear, which feature bold graphic waistbands that nod to the brand's founding year.
You can check out the Our Now: #MyCalvins campaign below.
