Japanese sportswear brand Descente Allterrain showcases their latest product range with a clean cut London pop-up store. 

Maintaining their focus on function, form, high performance, and strict quality standards, Descente Allterrain has brought their AW18 collection and 10th Anniversary Ultrasuede Anchor Jacket to London for ten days. 

The limited edition 10th Anniversary Anchor Jacket provides the store with a serious head-turning element. Setting itself apart from down jackets within the existing market, this special piece is fitted with an Ultrasuede construction that offers the rich texture and aesthetic of suede, while remaining waterproof. 

Included in the store's lineup is the Mizusawa Down Jacket Mountaineer, offering a standout aesthetic, lightweight down construction for warmth, all the while fitted with ventilation and waterproofing. 

Take a look at some shots from the store below, and head down 7 Club Row, Shoreditch, London to take a look around from 22nd November to 2nd December.

All Images via Descente Allterrain