This past weekend (Sept. 1-3, 2017) in Berlin, saw the second ever Bread & Butter festival of style and culture, hosted by Zalando.
The three-day festival of style hosted music shows in the evening, featuring headline artists M.I.A., FKA twigs and Virgil Abloh.
The theme, BOLD, was brought to life through fashion shows from the likes of Viktor & Rolf, Hugo Boss and Zalando's own curated highlights, along with conversations from the likes of Vivienne Westwood and activist/model Adwoa Boah.
The experiential brand showcase allowed visitors to experience installations from brands such as Nike, adidas, ASICS, Tommy Hilfiger and Stadium Good. Zalando's innovative technology allowed everybody attending to scan desired products directly into their shopping cart, using their admission wrist-band.