It's really hard to deny the impact good essentials can have on your overall wardrobe, because it's a weak link situation; you're only as good as your weakest link, so it's important to keep the levels up.
And this is where new London-based label Habits can help you out. The brand's mix of athletic and contemporary fashion influences makes for a cool, clean look that can slot into just about anyone's wardrobe with ease.
For Spring/Summer 2017, Habits has opted for a classic black, white and grey colour palette for the 'Sub-Atomic' collection, keeping branding to a minimum and focusing on premium materials and quality details. The resulting collection is strong, cool, contemporary and gender neutral, so everyone can get involved and step their game up this season.